Privacy Policy
Last updated: October 14, 2025
Serenity Shores Apartments (“Serenity Shores,” “we,” “us,” or “our”) respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website at https://serenityshoresapartments.com/ (the “Site”). It also describes the choices you have regarding your information.
This Policy applies only to information collected through the Site. Services offered through third parties, such as an online resident portal or application system, are governed by those providers’ privacy policies.
1. Information We Collect
Information you provide directly
- Contact Form: Name, email address, phone number, and the contents of your message.
- Communications: Information you provide if you contact us by phone or email, or sign up to receive updates.
Information collected automatically
- Usage Data: IP address, browser type, device identifiers, referring pages, pages visited, time and date of visit, and similar technical data.
- Cookies and similar technologies: Small files stored on your device that help the Site function, remember preferences, and analyze traffic.
Information from third parties
- If you access or use a separate resident portal or online application system, those platforms may collect additional information such as address history, employment, income verification, and credit or background information. That collection is controlled by the third-party provider and is subject to its privacy policy. We may receive limited details from those systems to manage your lease or application.
2. How We Use Your Information
We use personal information to:
- Respond to inquiries and provide customer service
- Schedule tours and share information about availability and pricing
- Operate, maintain, and improve the Site
- Send administrative messages and, if you consent, marketing communications
- Detect, prevent, and address security or technical issues
- Comply with legal obligations and enforce our terms and policies
3. Cookies and Analytics
We use cookies and similar technologies to help the Site function, measure performance, and understand visitor interactions.
Your choices:
- Most browsers allow you to block or delete cookies through settings. Doing so may affect Site functionality.
- If we use analytics services, you can opt out by using the tools offered by your browser and by the analytics provider, if available.
4. How We Share Information
We do not sell personal information. We may share information with:
- Service providers and vendors that help us operate the Site, process communications, host content, or analyze usage
- Property management and ownership entities that work with us to provide housing services
- Third-party platforms you choose to use, such as a resident portal or online application system
- Authorities or other parties when required by law, to protect rights and safety, or in connection with a business transaction
We require service providers to protect your information and use it only for the services we request.
5. Data Retention
We retain personal information for as long as needed to fulfill the purposes described in this Policy, to comply with legal obligations, resolve disputes, and enforce our agreements.
6. Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. No method of transmission over the Internet or method of electronic storage is fully secure, so we cannot guarantee absolute security.
7. Your Choices and Rights
Marketing communications: You can opt out of marketing emails by using the unsubscribe link in the message or by contacting us.
Access, correction, and deletion: You may request access to, correction of, or deletion of your personal information collected through the Site by contacting us. We may need to verify your identity before fulfilling your request and may retain certain information as required or permitted by law.
State privacy rights: Depending on your state of residence, you may have additional rights regarding your personal information, including the right to know, access, delete, correct, or opt out of certain processing. California residents can also designate an authorized agent to make requests. We will not discriminate against you for exercising your rights. To submit a request, use the contact information below.
Do Not Track: Your browser may send Do Not Track signals. Our Site does not respond to these signals at this time.
8. Children’s Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us personal information, contact us and we will take appropriate steps to delete it.
9. Third-Party Links and Services
The Site may link to third-party websites or services, including a resident portal or online application platform. We are not responsible for the privacy practices of those third parties. Review the privacy policies of any third-party services you use.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised “Last updated” date. Your continued use of the Site after an update indicates your acceptance of the changes.
11. Contact Us
If you have questions about this Privacy Policy or our privacy practices, or if you wish to exercise your rights, please contact us:
- Email: manager@serenityshoresapartments.com
- Mailing Address: Serenity Shores Apartments, Attn: Privacy, 1951 E. Sternberg Rd. Muskegon, MI 49444
- Phone: (231) 366-8100